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Association of American Publishers 2008
Tenth Annual Meeting for Smaller and Independent Presses
How to Successfully Navigate the Life-Cycles of an
Independent Publishing House
Thursday, May 29, 2008 at BookExpo America
Los Angeles Convention Center, Los Angeles CA, Room 402 A/B
Program as of April 15, 2008 (Speakers/Times Subject to Change)
Visit: http://www.bookexpoamerica.com/en-us/671.cfm To Register!
8:30 – 9:00 am REGISTRATION AND CONTINENTAL BREAKFAST
9:00 – 9:10 am Opening Remarks
Patricia Scott Schroeder, President & CEO, Association of American Publishers
John Whitman, Publisher, Turtle Books; and
Smaller and Independent Publishers’ Representative AAP Board of Directors
9:10 – 9:25 am 2008 Miriam Bass Award for Creativity in Independent Publishing
This award is jointly sponsored by the AAP, The Littlefield Group, and the National Book Network. It is given to an independent publisher or publishing house that has shown extraordinary creativity in the previous year. The winner is selected by a committee representing a mix of publishing industry segments and will be presented to Archipelago Books this year.
Introduction: John Whitman, Publisher, Turtle Books
Jed Lyons, President & CEO, Rowman & Littlefield Publishing Group, Inc.
and National Book Network
2008 Miriam Bass Award Recipient Archipelago Books
9:25 – 10:45 am MORNING KEYNOTE: “STORIES OF SUCCESS”
Three successful publishers talk about handling the various lifecycles of an
independent publishing house, and take questions from the audience.
Moderator: John Whitman, Publisher, Turtle Books
Morgan Entrekin, President & Publisher, Grove Atlantic
George Gibson, Publisher, Walker & Co, A Division of Bloomsbury USA
Charlie Winton, Chief Executive Officer & Publisher, Counterpoint Press
10:45 – 11:05 am BREAK AND NETWORKING OPPORTUNITY
11:05 – 11:45 am I. Successful Start-Ups
Every entrepreneur has his or her own unique reasons for finding the courage to
start something new. Whether new to publishing or finally taking the risk of going out
on one’s own, every founder will have his or her own story to tell!
Moderator: Gloria Jacobs, Executive Director, The Feminist Press
Kent Carroll, Publisher, Europa Editions
David Poindexter, Publisher, MacAdam/Cage
David Borgenicht, President & Publisher, Quirk Productions
II. SUCCESSFUL GROWTH
The thrill – and the panic – of starting a new publishing house is followed by very real challenges of how to grow successfully. Where are you going to find both sufficient capital and highly talented people? With your growth to be organic – growing from within? Or will your growth come through acquisition? If growth comes through acquisition, how will you bring harmony to the organization? How will you achieve genuine synergy? Is your goal to be the best in your niche and strive for market
share dominance, or will you expand into multiple areas?
11:45 – 12:25 pm A. Growth From Within
Moderator: Gene Gollogly, President & CEO, Steiner Books
Georgia Hughes, Editorial Director, New World Library
Roger Rosen, President, Rosen Publishing Group
B. Growth Through Acquisition
Sam Scinta, President & Publisher, Fulcrum Publishing
David Oskin, President, Big Earth Publishing
12:25 – 2:00 pm LUNCH BREAK
Attendees are welcome to visit the LA Convention Center dining area to purchase
lunch, or tend to their exhibit booths during the lunch break.
2:00 – 2:45 pm C. Marketing When You Don’t Have A Large Budget
Moderator: Ellen Reid, Publisher, Little Moose Press
Johnny Temple, Publisher, Akashic Books
Richard Nash, Editorial Director, Soft Skull Press; and Executive Editor,
Counterpoint
Ann Sullivan, Publicity Director, The New Press
2:45 – 3:30 pm III. SUCCESSFUL ADAPTATION
Moderator: Tina Jordan, AAP
Print On Demand, Ellen Loerke, Director of Business Development, Books International
Going Green: Martin Rowe, Publisher, Lantern Books
Copyright: Christopher Kenneally, Director, Author Relations, Copyright
Clearance Center
Repurposing Content: Jan Johnson, Publisher, Red Wheel Weiser/Conari
3:30 – 3:45 pm BREAK AND NETWORKING OPPORTUNITY
3:45 – 5:00 pm IV. SUCCESSFUL PARTNERING: MEET THE DISTRIBUTORS
Moderator: Gene Gollogly, CEO, Steiner Books
Julie Schaper, President, Consortium
Neil Levin, Senior Vice President, National Book Network
Mark Suchomel, President, Independent Publishers Group
Janet McDonald, Vice President, Client Acquisitions, Ingram Book Group
Susan Reich, President, PGW
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