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August 24 Book Marketing Expert newsletter:

The Importance of Copyediting and Proofreading Your Book
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There's a new book in my local bookstore. There's a book signing coming up this week. Last Sunday, the book was reviewed in our town's newspaper.

It wasn't a good review. The reviewer said there were so many typos and inappropriate footnotes as well as other glaring errors, including the writing, that they gave the book a less-than-favorable review.

Creating a book properly is like dressing for a black-tie event. If a man's tuxedo tie is last year's style, he looks out of place. If a book isn't proofread properly, the book's mistakes stick out like a sore thumb, and even if it's a good book, and well-written, it will not be favorably received by the publishing industry.

Moral of the story: spend the money and have the book copyedited for spelling and grammar, and proof, proof, proof.
Article courtesy of Ellen Reid:

Ellen Reid is president of ELLEN REID'S BOOK SHEPHERDING (SM) a division of Smarketing-Infinite Possibilities, which orchestrates, consults, and collaborates with authors who want to publish their own books. An expert in positioning, she works with a coterie of award-winning book designers, copywriters, editors, graphic designers, web designers, printers and more, guiding authors to take their book from manuscript to print, including all the support materials and services to launch the title and author. You can contact Ellen at ellen@bookshep.com.

August 10 Book Marketing Expert newsletter:

Looking for Longer Shelf Life for Your Book?
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Fiction authors: Have you thought about using the new Paperback Original concept for your book? Publishers say there is no harder sell in the world of books these days than literary fiction.

A recent New York Times article said, "Even critically acclaimed literary novels often have a short shelf life in hardcover, with one-half to three-quarters of the books shipped to stores often being returned to the publisher, unsold."

That has a growing number of publishing companies, from smaller houses like Grove/Atlantic to giants like Random House, adopting a different business model, offering books by lesser-known authors only as "paperback originals," foregoing the higher profits afforded by publishing a book in hardcover for a chance at attracting more buyers and a more sustained shelf life.

Now the small and independent publisher can not only print short-run paperback original books ... they can print them with enhancements, or book "decoration." Even with a print run as small as 500 copies, some printers will do spot varnish and embossing on the cover.
Visit your local bookstore to see what the big houses are doing now with paperback originals to see what I mean.

This is a great opportunity to create a quality book, print in small quantities first and at an affordable price.

Article courtesy of Ellen Reid:

Ellen Reid is president of ELLEN REID'S BOOK SHEPHERDING (SM) a division of Smarketing-Infinite Possibilities, which orchestrates, consults, and collaborates with authors who want to publish their own books. An expert in positioning, she works with a coterie of award-winning book designers, copywriters, editors, graphic designers, web designers, printers and more, guiding authors to take their book from manuscript to print, including all the support materials and services to launch the title and author. You can contact Ellen at ellen@bookshep.com.