The Personal Touch for Your Web Site

The Net is a big place, with over a billion Web sites --- and growing! Anyone can whip together some HTML and graphics and put up a site that looks like an industry leader. Yet you can't get a good look at the owner or shake hands with the manager.

It is important to build as much trust as you can with visitors to your site. One great way to do this is by providing profiles of the key people on your site.

Have an area where visitors can meet you, your staff, the writers who contribute to your site, the experts who help you, and anyone else who plays an important role in what you do.

Tell a bit about the people on your team --- why they are qualified, what awards or training they have achieved, good things other people say about them, and a few human elements (listing a hobby or two can make a person seem more real).